In an attempt to compete with Apple, Google may be prepping to unveil a new smartphone by the end of this year. It is reported that a non-Nexus smartphone may be introduced to capitalize on the market amid weak sales projection for the iPhone.
The rumors do hold weight, as Google recently unveiled a new Hardware division, which is being headed by the former president of Motorolla, Rick Osterloh. The new smartphone will help the company strengthen its grip over the design element — and probably end the supremacy of Apple among high-end smartphones.
The company has been looking to manufacture an Android smartphone ever since it unveiled the Pixel C hybrid tablet. If the rumors are true the upcoming smartphone will be the very first “more opinionated” handset of Google.
Interestingly enough, the reason why the iPhone has managed to create traction among users is because the device has been high-end both in terms of hardware and software. Google, on the other hand, has done its part to develop a perfect alternative to iOS.
The specifications of the upcoming phone are currently unknown at the moment. The company has also refused to comment on the matter. The smartphone could be more powerful than its existing Huawei Nexus 6P variant — and we suspect that it will feature Android N. If a smartphone is in the works, Google will become a direct competitor to OEMs (original equipment manufacturers), such as Samsung. Google CEO Sundar Pichai has denied plans to make its own handsets and says that his company will continue to work with partners on the Nexus range.